About Introduction to SEO

Have you heard about SEO and don’t really know what it’s all about? Perhaps you know it’s important for your business but not sure why? Well, SEO is Search Engine Optimisation and it is the process of trying to get your site at the top of Google and other search engines.

Who is this course for?

This Introduction to SEO course is designed for anyone who is interested in improving the rankings of their website in search engines. You may be a small business owner who manages your own site, or perhaps you’re just starting out in the world of digital marketing and want to manage clients’ sites.

You will especially benefit if you have a WordPress site as we will do a special section on WordPress SEO.

Benefits of this course

Our Introduction to SEO will provide you with the knowledge you need to help boost the profile of any website. Each of our courses are limited to small numbers, so that you get an intimate and effective teaching experience.
Not only will you start to see your website rise up the rankings, but you will receive some added benefits for attending these courses:
– Free SEO audits for 6 months
– SEO tips brochure
– 20% off any other LCD course

Hurry Up!

Last year our tickets sold fast so don’t miss. Conference will start in

Introduction To SEO Course

What You Should Bring

All you need for this course is a laptop and charger. If you want to make notes, we also provide pens and paper.


Our venues are always in a professional work environment with unlimited free refreshments, such as tea, coffee, water and biscuits. You will have access to free Wifi, pens, paper, post-its and learn off a big flat-screen display.


We have quite a comprehensive course outline, which covers all the most essential features:

Introduction to SEO
What is SEO
SEO terminology
Understanding Google SERPs
What affects SEO
How search engines work
Typical KPIs
SEO on different platforms
Hosting/Servers and SEO
Which platforms are best for SEO
SEO Tools
Google Analytics
Search Console
Keyword research
Competitor research
Technical SEO
How your site is built
Technical SEO factors
How to fix technical SEO problems
On-Page SEO
Page titles
Meta Descriptions
Internal linking policies
Naming images
SEO copywriting
Off-Page SEO
Domain authority
Follow/No Follow
Black-hat SEO
19th September 10am-4pm No.1 Spinningfields, Quay Street, Manchester, M3 3JE £195 Book Now
25th September 10am-4pm Aldgate Tower, 2 Leman Street, London, E1 8FA £195 Book Now
2nd October & 6th November 6.30pm-8.30pm Aldgate Tower, 2 Leman Street, London, E1 8FA £295 Book Now
5th October 12pm-6pm Block D, Iveagh Court, Harcourt Road, Dublin D02 £195 Book Now

No.1 Spinningfields, Quay Street, Manchester, M3 3JE

Aldgate Tower, 2 Leman Street, London, E1 8FA

Block D, Iveagh Court, Harcourt Road, Dublin D02

To secure your place on this course, purchase your ticket now!